![]() Loudness Units, unlike LUFS (which are directly proportionate to dbFS), is a relative measurement that is used to describe the difference in Loudness Range, as well as True Peaks and the satisfactory deviation from Programme/Integrated Loudness in the context of loudness metering. Loudness Measurements Loudness Units (LU) In the case of film and television the ITU (International Telecommunication Union) and EBU (European Broadcasting Union) have devised new standards that combat this exploitative practice, which does a better job of standardising the average volume of productions while retaining dynamic range. You may once have looked like the guy on the right when a TV show went to an advertisement that was far too loud due to compression. ![]() This comes from the desire to be the most attention-grabbing experience, however it often bastardised the depth of the soundtrack, leading to static aural experiences. Just like mix engineers of music abused brick-wall limiting to reduce dynamic range to fool loudness standards based strictly on peaks and RMS, so too did mix engineers for video-based productions. You may have heard of the “loudness wars” in the context of music before, but it also exists in film and television productions. ![]()
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